BRIDAL WEEK BUYS, INSPIRING WOMEN & WEDDING MOODBOARDS
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Bridal Week is always one of our favourite times of the year, and this one did not disappoint! Our CEO Lynsey and store manager Helen had the best time choosing new season styles and even taking exclusive bridal masterclasses (because making your bridal journey extra special is always our goal!).
20+ new styles? ✔️ Mini dresses? YES!
You read that right—mini dresses are officially coming to ABC later this year, and you, our newsletter besties, are the first to know!
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INTERNATIONAL WOMEN'S DAY
First up, a little appreciation for our beautiful founder Lynsey, who started ABC back in 2010 with one goal: to create a space where brides feel confident, celebrated, and truly special.
But it’s not just us—it takes an army of talented women to bring a wedding day to life! So here’s to:
✨ The designers creating magic with every stitch
✨ The brand reps who make sure our rails are filled with the best styles
✨ Our incredible ABC stylists, helping brides find their dream dress
✨ The photographers, planners, makeup artists, hairstylists, florists, and more who make wedding dreams a reality
✨ And of course, our ABC brides—the reason we do what we do!
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NEED SOME INFO FOR YOUR BIG DAY?
Looking for big-day inspiration? We’ve got you covered! We’re pinning everything from destination weddings to art deco moodboards, and all the dreamy details in between. Follow us on Pinterest today!